Image courtesy: AMER HILABI/ Getty Images
Saudi Arabia’s sovereign wealth fund, the Public Investment Fund (PIF), has launched a new company to inspire and advance women’s fitness and wellbeing in the kingdom.
The new company, Kayanee, will focus on women’s health and lifestyle of future generations through six offerings, including fitness, apparel, personal care and treatments, nutrition and diagnostics, healthy eating and learning.
Kayanee will adopt a female-focused approach to all its services, prioritising mental, physical…
