TORONTO: Saudi Arabia’s national flag carrier Saudia has teamed up with Adidas to launch the “Made to Fly” pack, a capsule collection that marks the first collaboration of its kind between a global sportswear brand and a regional airline.
The collection, built on Adidas’ Soft Lux line, reframes the tracksuit as “a modern travel uniform — not just something you wear to the gym,” Bilal Fares, senior vice president and general manager of Adidas EMC, told Arab News.
Subtle nods to aviation and Saudi identity are woven into…
