By Anas Alyusuf
RIYADH — In the heart of the Arabian Desert, a futuristic vision is rapidly taking shape.
Qiddiya, a monumental project on the outskirts of Riyadh, is poised to become the global hub for entertainment, sports, and culture.
Its urban design and brand identity, reflective of Saudi Arabia’s ambitious Vision 2030, promise a transformative impact on the Kingdom’s economy and its international standing.
A City of Play and Prosperity
Qiddiya, a cornerstone of Saudi Vision 2030, is more than just a city. It is an epitome…







