New Delhi– Today, Saudi’s national tourism brand ‘Saudi Welcome to Arabia’ has kicked off another global marketing campaign featuring football legend and Saudi Tourism Ambassador, Lionel Messi.
Launching across key target markets in Europe, India and China, the “Go Beyond What You Think” campaign is anchored on consumer insights, which revealed there are still common misconceptions about the destination and invites audiences to experience the incredible and vibrant cultural transformation taking place across Saudi. Those that…
