Saudi Arabia is emerging as a hotspot for luxury tourism, but for Western lifestyle brands like Nammos — known for high-energy social experiences with alcohol, premium bottle service, and a glamorous beach club atmosphere — success requires more than transplanting a proven formula.
“Saudi isn’t a plug-and-play growth story,” Carolyn Turnbull, CEO of Nammos Hotels & Resorts, told Skift. “You need to roll up your sleeves, connect with the local…
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