Experience design consultancy Engage Works has announced the official opening of the AlSirah Experience in Medina.
Located next to Saudi Arabia’s second-largest mosque, the attraction uses creative elements such as projection mapping, Pepper’s Ghost screens and 3D sound, to immerse visitors in the life of the Prophet Mohammed and the early days of Islam.
Conceived and funded by Qsas, part of Saudi’s Public Investment Fund, the AlSirah Experience is designed to encourage a sense of unity among Hajj pilgrims and visitors from around the…
