RIYADH: From whimsical and fragrant candles to oils and sage, small business entrepreneurs in Saudi Arabia are boosting the market with products that bring joy and calm to people’s lives.
Their journeys showcase the vibrant entrepreneurial spirit which is thriving as part of the Kingdom’s Vision 2030.
In 2021, from a modest room in Saudi Arabia, one woman embarked on an entrepreneurial journey with no initial capital and only a dream.
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