Riyadh Air, Saudi Arabia’s newly launched secondary flag carrier, has signed a sponsorship deal with Spanish football team Atlético de Madrid. The multi-year partnership will see Riyadh Air become the team’s main sponsor and official airline partner. In addition, Riyadh Air will appear on the players’ team kits. This is the first sports sponsorship deal Riyadh Air has announced since launching in March.
Riyadh Air and Atlético de Madrid decided to work together due to a shared set of values and…
